Zsl X Sophie Allport

If you’ve been with me for a while, you’ll know that I am an avid supporter of the Zoological Society of London and the work they do to ensure the future of our wildlife.

The Zoological Society of London (ZSL) is a wildlife charity – yes, a charity! – and is made up of an extraordinary team of people. From leading scientists and passionate conservationists to vets and expert zoo keepers, all working together so that incredible animals don’t become a memory.

ZSL receive no state funding and don’t make a profit. They therefore rely on the support of people who also care passionately about wildlife. Aside from purchasing a membership, or donating directly to the team, you can do your bit by visiting their shop! I finally have the evidence to tell Mr Pix, ‘I’m shopping for the good of the world!’. 

ZSL carefully select their products so to reflect their values and the diverse beauty of the natural world. And the latest collaboration with designer, Sophie Allport, does exactly that – Animals of the Savannah!

Extending across thousands of square miles, the African savannah is a crucial habitat to some of the largest remaining numbers of Africa’s animals, including most of the world’s 7,000 cheetahs.

African elephants and cheetahs face serious threats across their ranges, causing their numbers to fall rapidly in many parts of Africa. Habitat loss and fragmentation, and conflict with people affect both these species. Elephants are targeted by poachers for their tusks and cheetahs for their skins and as pets, which enter the illegal wildlife trade.

To tackle these threats and protect cheetah and elephant populations across priority landscapes, ZSL are:

  • Training rangers, providing equipment and technical support
  • Working with local wildlife authorities to improve law enforcement and patrols
  • Engaging local communities in conservation and encouraging sustainable use of resources
  • Fostering relationships with the private sector to encourage environmentally-friendly practices


  1. Pam P
    November 30, 2018 / 7:01 pm

    Would love to win it because it for a good cause anything for wildlife

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